AR App Liebherr Mischtechnik
“From material research to the machine: Liebherr-Mischtechnik GmbH is a pioneer in the field of concrete technology”
Liebherr Mischtechnik GmbH
Pioneering is the keyword here. Trade fair presentations should also be groundbreaking and well thought out. This is where in2reality comes into play. We have created an AR application for Liebherr Mischtechnik GmbH for the realistic and detailed trade fair presentation of one of their concrete mixing plants. This interactive and immersive application enables trade fair visitors to intuitively operate and explore the complex processes and constructions.
Let’s go to the Liebherr AR application:
1) Pick up your smartphone or tablet
2) The visualized concrete mixing plant appears right before the eyes of the trade fair visitors in pocket format – almost within reach thanks to its photorealistic quality and enormous attention to detail
3) The exploration tour begins – the trade fair visitor can choose between 6 different touchpoints
– Attachments can be viewed in detail
– Additional information about the machine can be called up
– Comparative examples of efficiency can be displayed visually
– Videos on assembly and commissioning are available
– Videos on the complex processes are shown at the corresponding point of the mixing plant
This AR application we created for one of Liebherr-Mischtechnik GmbH’s concrete mixing plants is a very successful example of product presentation in times of pandemic and technical progress. Digital presence at trade fairs and other presentation platforms has become indispensable. The only question you need to answer is whether you want to lead the way, like Liebherr in this example, or just lag behind the pioneers.
Trade fair appearances are an important presentation opportunity; in addition to this, the sales staff are in daily contact with customers and can take this AR application we have created with them to every customer appointment. Whether on the construction site or in the office, customers can easily experience the complex products in an immersive way.
We are very pleased that Liebherr-Mischtechnik GmbH is so convinced of our AR application that we have already received a follow-up order to visualize 3 more concrete mixing plants. Thank you very much for your trust!
You have an idea, question or challenge – get in touch with us – your problem is our motivation.
Let’s go – in2reality
Augmented reality
